It’s reasonable to state that brands are similar to human beings in the sense that when we are introduced to a new person or brand, that first impression is a lasting one. Simply during that initial observation, we’ve formed a snapshot in our minds that resonates for better or for worse. That is why is important to follow the below guidelines, which will help clients formulate a positive mindset towards you and your business.
9 Business Tips for Successful B2B Client Engagements and Interactions
1. Promotional products invite positive reinforcement: “Do you want to leave a lasting impression on a new client?” asks Bob Heimbuch, Minuteman Press International Regional Vice President for Virginia/Maryland/DC. He answers, “Leaving something useful for your client other than just an invoice has real benefits. That is because people simply love receiving something for free and it shows you are going the extra mile to build that relationship with them.”
Bob adds, “Minuteman Press can have your name and logo imprinted on just about anything you can imagine, from pens, mugs, and sports bottles to shirts, hats, calendars and more. Clients might not pay much attention to your invoice after it’s paid but they will cherish and keep your branded promotional gift well into the future. Keeping your brand in their minds in a positive way is a win-win for both you and the customer.”
2. Always take the meeting: Driving the concept of a brand home with that very first meeting requires preparation and an arsenal of branded, promotional products that are printed with superior quality. An industry study found that 95 percent of business executives have in their offices at least one promotional merchandise with another organization’s logo printed on it. The ability of those promotional products to nail down a fantastic first impression as well as stimulate continuing interest in the business goods and services with which they’re printed cannot be denied.
With the ideal selection of branded items, a little business team can go into meetings with clients with the identical amount of assurance as a bigger corporation only because they know they will be able to make an excellent, lasting impression. Promotional advertising allows small businesses to deliver their message and get their titles across to the public at minimal price for the advantage and lets them compete on precisely the same level as larger businesses.
To meet with design and production professionals inside the printing industry and purchase items imprinted with a tailored brand message and crisp, dramatic logo representation results in the odds that potentially new clients will be impressed at the way that’s intended, one which attracts them for the first time. Also, these items will keep an impression on customers as they evolve into the positions of existing customers by maintaining the newest message in front of them, always.
From branded clothing worn during first experiences to custom-designed pens, t-shirts, notepads and phone chargers (to name a few), businesses are armed with the ability to strike the appeal of possible customers in a variety of different ways. And as these potentially new customers gladly accept each gift, they eventually become a continuous reminder of the business message and the services and products provided.
3. Showcase your brand identity consistently at all touchpoints: Any booming business can credit its success on the ability to effectively infuse all client contact with the guarantee or message of their brand. Review all procedures by which prospective customers experience services or products and find strategies to make the most of their outcomes out of points which have phone, email, face-to-face and direct mail, such as. Consider the way the brand is viewed for example flyers (and most of printed marketing materials), vehicles affixed with branded magnetic representations, site design, or personnel that walk throughout their times wearing branded clothing. Attention to each one these points of contact generates a comprehensive customer experience with your new and lets you craft a touchpoint path which will assist in the event of possible customers, for example, specify how folks form impressions of your own brand.
Jon Wittenberg, owner of Minuteman Press in Sandy Springs, Georgia, has his staff pay attention to details. He says, “We hope that our print quality and customer service experience leaves a favorable impression so they’ll want to come back. We always try to leave them with a smile and a fresh baked cookie, though not everyone takes the bait. So we began offering Goldfish crackers, which shows that we are determined to give them something extra besides a good product and service experience.”
4. Preparation is necessary: Prior to any meeting of possible customers, educate yourself about them and their specific approach to business. Just take some opportunity to examine and become knowledgeable about their business, get up to speed on current events, and if at all possible, visit their company website to find out more about how they function and what sorts of challenges they confront where you may have the ability to give solutions.
Seek mentors inside the business services sector for marketing experts who are going to have the ability to help design and create only the proper printed materials required to create the first impression a lasting one. Preparation and cooperating with specialists from the printing industry to get aid with imprinted branded things and how to use them can decrease anxiety, assist you reveal greater power and supply an indisputable edge over the competition.
Additionally, taking the opportunity to prepare reveals respect and creates a far more intriguing meeting where you’ll be educated and dependable, two virtues which are sure to produce lasting impressions.
5. Develop trust through consistency: Trust is formed when a consistent and satisfying customer experience is formed from the first understanding of the brand. Again, just as human beings form bonds and trust, the same is true when applied to the intention of leaving a lasting impression of brands to new customers. Obviously defined protocol, policies and processes for all employees when dealing with targeted audiences which carry over into client service and merchandise production help ensure consistency throughout each interaction.
6. Be an active listener: Active listening differs from allowing someone speak without interrupting. It means careful listening with the aim of knowing first, instead of simply waiting to answer with a perspective which will be incomplete. During the interview, ask questions which are relevant to the schedule of the possible customer and use eye contact to show that you’re wholly engaged with what’s being stated. Permit whole chance for prospective clients to express themselves rather than interrupt or make efforts to complete their ideas, lest they believe you do not respect their time or their own remarks.
Active listening is the backbone of exceptional communication, which will establish not just a wonderful first impression, but can help establish a connection with those new customers which can take root and develop as they advance for their first transaction and outside.
7. Know your target audience: Prospective clients will be creating a first assessment of your business that can either be a benefit or a curse. Businesses who understand how to make a “wow” moment by devising a skilled personal marketing strategy will be more inclined to nail an unforgettable first impression.
Getting to know the client is important as is offering them unique insights and products that matter to them. Be empathetic to their needs and flexible in your approach to maximize their comfort level with you.
8. Follow-up solidifies the first impression: Staying on the minds of potential customers means standing out with the most striking printed visual representations of your brand that include personalized messages. Jude Arijaje, owner of Minuteman Press in Philadelphia and Bala Cynwyd, PA, prides himself on following up on his meetings with potential and existing clients. “I always leave something behind – a pen, chocolate, candy, scratch pad. Once every six months, we even put together a package and send them to all of our customers.”
Following up via tried and proven methods such as direct mail and phone calls help you create continuity and build relationships with clients and prospects. These go a very long way towards emphasizing an impression that will last. The great part about a follow-up tool like direct mail is that if recipients do not need anything in particular now, they will definitely remember you when need arises in the future.
9. Remember to personalize your approach: Ultimately, creating a healthier first impression that lasts is an invaluable part of building a professional relationship, but of equal importance is the matter of what you do with that fantastic impression from the moment you part company with prospective customers. Potential clients who are treated appropriately and believe they are engaged in a private connection will a part of a subconscious, indelible image of your brand and its message as well as a conscious aim to pursue answers that you are able to provide. Placing their demands first and carrying some sort of activity that speaks to their own needs will make it possible they will stay connected and they will respond to a few of many calls to action that appropriate follow-up supplies.
Starting out ardently and ongoing by fostering a lasting bond with other people sets you up for success that’s lasting. Memorable business cards and branded things used from the beginning in addition to during suitably crafted follow-up seem like relatively small gestures, but they’re powerful. These custom printed marketing tools align themselves with the ultimate objective of any business – turning interested, potential customers into loyal, regular customers.
Doug Harlan, Minuteman Press International Regional Vice President for the Chicago region, sums it up best: “In much of today’s business world, it seems that ‘Customer Service’ has been put on the shelf. As the owner it’s your responsibility to see that each customer is treated with importance. Not only providing them with the best way to produce their project, but to also understand the importance of each individual job. Making them feel as though they’re your top account. It simply starts with a smile and a Hello.”