While spending $5 million for a 30-second spot is not feasible for small business owners, there are other ways for you to capitalize on the Super Bowl marketing frenzy.
The Super Bowl is the most viewed telecast every year. In 2017, 111.9 million viewers watched the New England Patriots vs. the Atlanta Falcons, and this year Tom Brady and the Patriots are back to face the Philadelphia Eagles.
Of course, while millions of people gather to eat wings and watch the game, a lot of people also enjoy the Super Bowl commercials and advertisements. This puts party planners and viewers in a spending mindset, and savvy marketers can drive up business during and after the big weekend.
Thus, while spending $5 million for a 30-second spot is not feasible for small business owners, there are other ways for you to capitalize on the Super Bowl marketing frenzy.
Here are 3 tips for marketing your business before, during, and after Super Bowl Sunday:
1. Get professional flyers designed and printed highlighting Super Bowl specials and distribute them everywhere. Flyers are the perfect vehicle to promote your Super Bowl specials locally where you do business. Flyers can be designed and printed quickly and efficiently by your local Minuteman Press franchise, and once you get them in your hands you can easily spread the word in your community that you are ready to do business. Flyers should also be included with every delivery you make, every bag you pack, and visible at the point of sale for customers to view and take.
2. Get and give out useful, appealing promotional products that make sense for your small business. Promotional products are popular forms of advertising with recipients because they are not seen as advertising. Instead, people have a favorable opinion of promotional items because they are being given something for free that is useful and appealing to them. If you are not sure how you can use promotional products for your business on Super Bowl Sunday and beyond, you can contact your local Minuteman Press franchise for a free consultation. They will walk you through everything from graphic design and product selection to how to distribute your promotional products. The end result will be visually appealing and useful items that will resonate inside the homes and minds of your customers long after the Super Bowl is over.
3. Develop a cross media marketing strategy where print and digital work together. Cross media marketing is an effective way to promote your business where print and digital channels work together to deliver results. For example, when distributing your flyers for Super Bowl Sunday, you can include your website address and tell customers to visit your website for exclusive deals all weekend or all week following the big game.
If you are active on social media and want to drive up engagement, you can create a hashtag campaign and ask your customers to share their Super Bowl photos with you using that hashtag and then offer them some sort of incentive for doing so. A great example would be giving out a branded promotional item and having recipients share photos with it using your hashtag.
To recap, while you might not have the money or the resources to afford a 30-second Super Bowl commercial, that doesn’t mean you can’t join in on the fun, take advantage of the marketing opportunities that Super Bowl presents, and score big for your small business.