The makers of our most beloved treats, from PEEPS to Mike and Ike, let Minuteman Press keep their audience hungry with promotional temptations.
Clients of Dave Pike know, upon their first greeting, that they have found themselves a partner within the modern printing industry able to help them most effectively broadcast whatever it is their message may be with a partnership that can be counted upon for the long-term. David Pike and his parents Dorothy and Richard Woodyatt purchased a Minuteman Press franchise in Bethlehem, Pennsylvania. Today, they own six locations throughout the Lehigh Valley and have received numerous awards from their community as well as Minuteman Press International.
“We enjoy relationships with many medium and large companies in our community including Just Born Candies makers of PEEPS, MIKE and IKE, HOT TAMALES, and Goldenberg’s PEANUT CHEWS,” Dave explains. Further, his skills as a marketing specialist lined up perfectly with the needs of the candy giant.
Just Born shares a similar culture to Minuteman Press International as each were founded and developed into impressive companies that still run like a family business with descendants of both founders remaining in the driver’s seat to this day, continuing to uphold that family-feel with an impeccably high-standard. As Dave Pike himself is a second-generation Minuteman Press franchise owner (now running a multi-unit empire) this commonality only contributes to the partnership that has developed with the candy maker and the number one-rated digital print, design and marketing franchise. In Dave’s words, “Just Born is a particular fun customer to have because even though it is a large company with over 500 employees, it’s operated like a family business lead by co-presidents David Shaffer and Ross Born, cousins and direct decedents of the company’s founder. Their business direction is always fun, colorful, and sweet.”
FACT: AN AVERAGE OF 5.5 MILLION PEEPS ARE MADE EVERY DAY.
“As Ross Born has said to me on more than one occasion, “If you can’t have fun making candy, when can you have fun?” For Dave Pike and his team, the answer may be that fun can be found through combining forces with the confectionary giant to produce colorful, printed wonders of all kinds that help them promote their delectable treats.
What started out with basic printing needs, quite naturally, expanded into a wide-range of striking, full-color representations of the Just Born brand and people are eating it up. Dave shares more about how their working relationship has developed over time, “We are proud to say that we have done business with Just Born since our first few weeks in business, starting the relationship with simple copy work and growing into utilizing nearly every product and service we offer today. Much of our growth in services is a direct result of their needs. As we have grown by adding these services it’s a great benefit for all of our other clients. Today at Just Born we do almost no “copy work” but do provide full color printing, POP material and instore signage, sampling cards, screen printed and embroidered sportswear, IRC (instant redeemable coupons) used to help sell through product at retail and any number of small unique products like branding coolers to keep the candy cool at summer sampling events or helping brand the PEEPS Mobile.”
FACT: BELIEVE IT OR NOT, PEEPS ARE NOT JUST BORN’S BEST-SELLING BRAND. That rank belongs to Mike and Ike.
Dave continues with one of the more exciting projects he and his team enjoy creating for this particularly “sweet” client, “One of our most successful programs were the creation of PR kits, used to announce to various media outlets a new introduction into the candy offering or announcement of rebranding. These kits, comprised of a full color mailing box stuffed with candy samples, a press release and the perfect promotional product (to have something to keep after the candy was gone) are a huge hit with the recipients and were wildly successful in promoting the brands nationally.”
He is proud that the work his Minuteman Press franchise has produced has been featured in a variety of media outlets and looks forward to continued success, adding, “These kits, bright, full of color, and fun, prompted product mentions on Ellen and Jeopardy as well as a tremendous amount of web and social media activity like featured articles about PEEPS (the marshmallow Chicks and Bunnies in most kids Easter Baskets) on the MSN home page the Friday before Easter weekend. Just Born values the media exposure in the millions of dollars from these kits. While business is not without its challenges, working with companies like Just Born makes it fun and rewarding.”
Deb Turoczy, Senior Manager Consumer Engagement, for Just Born, works across the portfolio of brands for the company. Her appreciation for Dave Pike and the results provided by his Minuteman Press franchise strengthened as she got to know him. She quickly learned that he was not only a dynamic personality but one that takes command of deadlines and challenges with consistent excellence. Deb shares, “I have been here 4 years now and have been working with Dave since I started. I had a few names of local contacts that I was given at the start and Dave is the only one I continue to work with. He is always responsive and a pleasure. Not once has he said he couldn’t deliver or meet a deadline for a job (and we sometimes need things quickly). He is my go-to person for anything we need printed!”
How sweet has franchise ownership been for Dave Pike?
Dave’s multi-unit franchise expansion has grown through acquisitions of two other existing Minuteman Press locations as well as acquiring three independent printing companies. In addition to that, solid growth can be attributed to a concentrated direct sales and marketing effort from each location.
Dave and his team invest themselves into the success of each customer and the results are the pride of the communities they serve and are lucrative all around. As Dave explains, “We have been a member of Minuteman Press International’s President’s Million Dollar Club for more than 15 years.”
To learn more about joining the #1 rated Minuteman Press franchise family, call us at 1-800-645-3006 or simply fill out the contact form on this page.