Did your marketing go into hibernation this winter? Spring is the time to wake up, get moving, and promote your business.
The snow is clearing, the days are getting longer, and the sun is shining just a little brighter. Spring is finally here, and with that comes the season of fresh starts and ripe marketing opportunities for business owners. If your marketing went into hibernation this winter, it’s now time to wake up, get moving, and promote your business. Here are 5 spring marketing tips for small business owners to help you do just that:
1. Send relevant direct mail postcards, coupons, and special offers to entice spring shoppers. Direct mail is most effective when it is personalized, relevant, and contains a strong call to action that gets recipients to respond. For the spring, consider seasonal offers for events and buzzwords such as spring break, spring cleaning, spring holidays, and spring fashion. You can also encourage people who have waited until the spring to make big purchases such as cars or homes to check out your products and services that will help guide them through those huge buying decisions.
PRO TIP: Direct mail is the perfect vehicle for cross media marketing campaigns where you use print to drive traffic to your website. Many top businesses including e-commerce companies use direct mail because it is more effective in capturing a customer’s attention than email. The DMA reports that direct mail has 29 times the response rate than email, and 1 in 4 marketers say “integrating data across platforms” is their primary objective.
2. Use seasonal promotional products as giveaways – T-Shirts, Caps, Frisbees, Outdoor/Backyard Items, and More! Promotional products are tangible forms of advertising that put your business or brand right in the hands and in front of the eyes of your customers. Choose a few seasonal promotional items that make sense for your business and give them to new or existing customers. Items such as custom branded apparel (t-shirts, caps, performance wear, etc.), Frisbees, outdoor/backyard items, and drawstring/tote bags are all great ideas that will promote your business and turn your customers into brand ambassadors.
PRO TIP: Have a unique idea for a promotional product? Contact your local Minuteman Press design, printing, and marketing franchise today and see how we can help bring your visions to life!
3. Use professional, cost-effective, full-color brochures and catalogs to highlight spring products, services, and sales. Brochures and catalogs are perfect for putting a spotlight on certain products and services that spring shoppers are looking for. For example, if you are in the travel and hospitality business, a brochure highlighting spring break vacation destinations gives you the opportunity to show the different amenities and benefits that are included in your vacation packages.
If you run the type of business where spring cleaning, spring holidays or spring fashion come into play, then sending out spring catalogs to potential and repeat customers can help bring in business. Catalogs are received and read by customers, and it is important to give them incentives to make purchases by having high quality images and special offers that are easy to understand.
DID YOU KNOW? According to the Direct Marketing Association, approximately 90 million Americans make purchases from catalogs. Catalogs are also effective in cutting through the clutter, since consumers spend an average of 8.1 minutes reading a catalog and 62% of catalog recipients have made a purchase during the past three months that was influenced by a catalog (PrintComm/Marketing Impact).
4. Upgrade your outdoor advertising. In the spring, people decide to hit the road more than they did during the winter. With warmer weather and increased travelers come more potential eyeballs to view your outdoor advertising. Spring is the perfect time to take a fresh look at your outdoor signs, banners, and flags, and then make the appropriate upgrades. By improving the design, branding and messaging of your signage, you can attract more walk-in traffic from drivers and pedestrians pass by your business every day. In spring, the days are longer, and with eye-catching outdoor advertising, your lines can be longer, too.
5. Keep your focus on spring but look ahead to summer. Spring brings feelings of new beginnings to many people who are coming out of the fog of winter, and the best part for business owners is that spring is only the beginning. While you want your main focus to be on the season at hand, it is also a good idea to at least look ahead and plan to keep your customers engaged throughout the summer as well. As part of your direct mail marketing campaign, for example, you can include a “Coming This Summer…” section on the postcard, brochure, or catalog that teases what’s on deck.
By simply marketing your brand this spring, you are also getting customers ready to stick with you in the summer. The key is to put the most relevant products and services provided by your business in front of clients now, and then include those teasers to let them know that you will be there for them this summer. It also implies that you are trying to forge a relationship with your customers all year long that is based on what is relevant and what matters to them, which is exactly what you want in the long run.
After all, with marketing, there is no offseason, and the best thing for business owners to do is to emphasize the most relevant items during key times of the year. Spring has its moment now, but you want to be ready for the summer and beyond as well.
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