Custom branded apparel turns your customers into brand ambassadors who wear your logo with pride.
Promotional apparel is an effective solution for business owners and marketers who are looking to increase brand awareness and engagement. Custom branded apparel such as logo T-shirts, polo shirts, jackets, hats, and performance wear are appreciated by recipients because they are stylish, functional, and useful.
According to the Advertising Specialties Institute, promotional logo T-shirts are the most popular promotional products in the U.S., owned by 58% of consumers. Meanwhile, 50% of U.S. consumers own promotional outerwear, and 41% own promotional caps/headwear. Moreover, outerwear and performance wear are Top 5 influencers, and most custom branded apparel is kept by consumers for at least six months or longer. This means that your logo and branding will be worn and seen by a significant number of people over an extended period of time.
DID YOU KNOW? Promotional apparel sales added up to over $6.13 billion in 2014, accounting for 30.62% of the promotional products industry. (source: PPAI 2014)
Coming up with a design for your custom branded apparel might seem like a daunting task for you and your business. Luckily, there is professional design, printing, and marketing help for businesses that are looking to grow. Your local Minuteman Press franchise will provide you with a free consultation, and with graphic designers in-house, they will be able to help you design apparel that is stylish and fits your brand identity. Your local Minuteman Press will also assist you in choosing the right types of apparel that will be appreciated by your target audience and effective in promoting your brand.
For more marketing advice and to have your custom branded apparel designed and printed today, find your local Minuteman Press franchise at www.minutemanpress.com
To learn more about joining the #1 rated Minuteman Press franchise family, call us at 1-800-645-3006 or simply fill out the contact form on this page.