How will you keep your business hot this summer? By making sure you are cool with your target audience.
When you think of summer, what comes to mind? Most likely, you are thinking of barbecues, beaches, vacations, boats, landscaping, the outdoors, or all of the above. As the weather heats up, so can your business. The key is to take advantage of all that summer has to offer by indulging your target audiences as they look to spend time and money doing all of the activities they love to do in the summertime.
Here are 3 summer marketing tips for small business owners to help keep your brand sizzling with customers:
1. Send relevant direct mail postcards, coupons, and special offers to entice summer spenders and travelers.
Direct mail is most effective when it is personalized, relevant, and contains a strong call to action that gets recipients to respond. For the summer, consider seasonal offers for events and buzzwords such as summer vacation, summer getaways, summer weddings, summer activities for kids, summer camp, outdoor restaurants, etc. You can also take advantage of people’s desire to look forward to the summer by engaging with them now and encouraging them to spend on your products and services. Summer is also the perfect time to promote automotive services and accessories for those planning road trips, as well as landscaping, pool cleaning, and real estate services for people who are planning to make big purchases or do much-needed maintenance on their homes.
2. Use seasonal promotional products and hot items as giveaways – Fidget Spinners, Selfie Sticks, Mobile Phone Power Banks, Adult Coloring Books, Beach Towels and Accessories, Flip Flops, T-Shirts, Sun Visors, Frisbees, Outdoor/Backyard Items, Travel Bags, Tote Bags, and more!
Promotional products are tangible forms of advertising that put your business or brand right in the hands and in front of the eyes of your customers. Take advantage of the hottest trends and use items like fidget spinners, selfie sticks, mobile phone power banks, and adult coloring books to really influence customer opinions of your brand. After all, who doesn’t want a hot item as a giveaway?
And of course, you should choose a few seasonal promotional items that make sense for your business and give them to new or existing customers. Items such as custom branded apparel (t-shirts, flip-flops, caps, performance wear, etc.), Frisbees, outdoor/backyard items, and drawstring/tote bags are all great ideas that will promote your business and turn your customers into brand ambassadors.
PRO TIP: Have a unique idea for a promotional product? Contact your local Minuteman Press design, printing, and marketing franchise today and see how we can help bring your visions to life!
3. Do you have the ability to promote your business with outdoor advertising? Do it!
In the summer, people decide to hit the road more than any other time of year. With better weather and increased traffic come more potential eyeballs to view your outdoor advertising. Summer is the perfect time to take a fresh look at your outdoor signs, banners, and flags, and then make the appropriate upgrades. By improving the design, branding and messaging of your signage, you can attract more walk-in traffic from drivers and pedestrians pass by your business every day. In the summer, the days are longer, and with eye-catching outdoor advertising, your lines can be longer, too.
The key marketing our business this summer is to put the most relevant products and services provided by your business in front of clients now, and then stay engaged with them throughout the season across all channels both online and offline. Build that relationship with them and give them offers that are authentic and will really help them make a decision. Then, follow up with them and make sure every interaction with your brand is positive. Be personal, professional, and make sure your promotions are relevant to your target audiences.
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