Digital printing, where printing is done directly from digital files onto a variety of media, has been one of the biggest innovations in the printing industry in recent years.
Printing research group Smithers Pira has predicted that digital printing will account for 20.6% of the entire print market by 2018, compared to 9.8% in 2008. Each Minuteman Press franchise is a full-service digital printing, design, and marketing center that meets the needs of today’s business professionals and fulfills the need for traditional and digital printing services.
The emergence of digital printing is a real boon to the business community because of the cost-effective nature of the technology. Digital printing is perfect for business printing because printers can offer fast turnaround on essential items such as business cards, envelopes, signs, banners, and letterheads. Items can be printed to order, which cuts costs and saves time.
Digital printing also makes personalized marketing easy with variable data printing that allows marketers to customize each printed piece with text that is targeted to each individual they are targeting. This is perfect for direct mail, Every Door Direct Mail (EDDM), and cross media marketing campaigns.
Ultimately, digital printing is a good example of the way in which traditional print and modern media have come together. Digital printing’s popularity can only continue to grow, especially when business need to economize while still marketing their products and services to the maximum effect.
As the world’s largest digital printing, design, and marketing franchise, Minuteman Press has helped usher in the era of digital printing. Our franchises are uniquely positioned to take full advantage of digital printing and marketing capabilities, and these benefits of digital printing are passed on to Minuteman Press customers worldwide.