Time and again, promotional products have been proven to be effective marketing tools that increase brand awareness and encourage brand loyalty. Promotional apparel and outerwear is no exception. In fact, branded jackets and fleece are popular promo items that should be added to your business marketing programs.
According to the 2016 ASI Global Advertising Specialties Impressions Study, promotional outerwear and fleece are the top 5 most influential promotional products across all age groups. Whether your target audience is Millennials, families, baby boomers or anyone in between, they all have a very favorable opinion of businesses that have given them a promotional jacket as part of a direct marketing campaign.
The ASI study also reports that 50% of U.S. consumers actually own promotional outerwear or fleece, which gives those businesses that already use custom branded apparel like logo jackets a huge marketing advantage over half of the buying population.
Promotional Outerwear Gives Incentive to Customers to Wear – and Remember – Your Brand
Custom branded apparel like promotional outerwear and fleece are appealing to customers because they are practical. ASI cites that 75% of U.S. consumers keep promotional outerwear because it is useful, and anytime you can give something to people that helps them, they will appreciate you for it, usually tenfold. When the time comes for these same customers to utilize products and services relevant to your industry, they will remember your business because they are literally wearing your brand.
This type of active, everyday brand engagement is only possible with promotional products because these are the only forms of advertising that customers keep, feel, touch, and use. Outerwear stands out because jackets and fleeces are worn everywhere during the fall, and so your branding travels with your customers and is seen by everyone they come into contact with. This makes your brand resonate with clients and effectively increases your visibility with their colleagues and friends as well.
Minuteman Press Has Custom Branded Apparel and Outerwear to Meet Your Promotional Needs
Today’s Minuteman Press centers offer innovative and effective design, print, and marketing services for businesses including promotional outerwear. Below are just some of the fall 2016 styles and trends that we provide to our customers. There are outerwear options available “For Him” and “For Her” at your local Minuteman Press center thanks to apparel suppliers such as SanMar, and we can design and customize your order to give you fashionable custom branded apparel that you and your customers will wear with pride:
Looking for promotional outerwear to market your business? Your local Minuteman Press is your one-stop solution for business branding, custom branded apparel, promotional products, creative design, printing, and marketing services. Find your local Minuteman Press franchise at www.minutemanpress.com
Minuteman Press International is a business service franchise that is rated #1 in category by Entrepreneur for 13 years in a row and 24 times overall, including 2016. We are the modern version of the printing industry, providing high quality products and services for businesses that go way beyond just ink on paper. Today our stores provide a full suite of branding and marketing solutions and produce promotional products, custom apparel, direct mail advertising, large format printing (banners and signs), and much more.