Frequently asked questions about owning a Minuteman Press franchise

The Business
Minuteman Press is the world’s leading and #1 rated design, marketing, and printing franchise. We Are The Modern Printing Industry™ providing high quality products and services for businesses that go way beyond ink on paper. Today, our franchise locations produce printing and marketing essentials such as business cards, brochures, promotional products, custom apparel, large format printing (banners and posters), signs, and much more. We are ranked as the #1 rated printing and marketing franchise by Entrepreneur Magazine 27 times and 16 years in a row, including 2019. Today, there are nearly 1,000 Minuteman Press franchises operating worldwide.
Look around and you will see that print is everywhere and that the printing sector is alive and well. The simple fact is that virtually every business needs to advertise their products and services in order to grow. Businesses will function more effectively and market more effectively when they utilize print for promotional purposes and combine printed media with electronic media through cross media marketing campaigns. In addition, our business continues to grow because of technology innovations as well as enhanced print capabilities beyond print on paper to items like promotional items and custom branded apparel.

Businesses need print for their daily operations and they use print to help market themselves. The emergence of digital printing has created high demand because getting print is easier, more efficient, and more cost-effective than ever before. That is why digital print was a $34.7 billion industry in 2016, with a 3% increase from the prior year. (source: Caslon Report 2017)

Meanwhile, direct mail advertising remains a powerful marketing tool for business owners because it simply cuts through the clutter. According to a study by InfoTrends, over 67.4 percent of those surveyed said that they are either more likely to read a printed direct mail offer instead of a promotional email (33.3%) or read direct mail at the same frequency as email (34.1%). This is because print is tangible and has the ability to appeal to multiple senses at one time, which makes it easy to create a strong bond with the recipient.

Minuteman Press will continue to evolve as the industry does. We will continue to add revenue streams and profit centers for our owners to capitalize on and enable them to continue building their businesses. What has not changed in the 40 years we have been in business and will not change in the next 40 years is the need for businesses to market and advertise their services. No matter where the print industry goes, we will be right at the forefront of it like we always have been.

We provide a wide variety of products and services to businesses to help them operate on a daily basis and grow. These include digital printing, creative design, promotional products, marketing services, advertising campaigns, direct mail marketing and mailing programs, strategic consulting, and much more.
Prior experience is not needed to own and operate a Minuteman Press franchise. Our franchise owners are focusing their efforts on working with their clients, management, and marketing, all which is covered in our thorough training program and strengthened through the local support office.
Our owners come from various backgrounds and have different character types, but in addition they have certain similarities. They are alert to the requirements of the business community; they have enthusiasm for helping other business owners develop; they offer excellent service and quality work; they treat their staff right; and most of all, they have an extremely strong work ethic and enjoy their business.
We have capitalized on the Internet by using it as a strong customer acquisition tool for Minuteman Press franchise owners. We've developed a tremendous Internet marketing program which helps generate leads for potential new customers, and each centre has their own dedicated site that's optimized for their local area of business. The Internet marketing program is available to owners and is managed by our in-house staff, meaning that you don't need to do it yourself.

The Internet has also created a huge market for cross media marketing, where businesses are looking to use our print products to drive web traffic. Direct mail remains popular because it has over eight times the response rate of email marketing, according to the 2017 DMA Response Rate Report. It is important, then, for businesses to take a multichannel marketing approach with print as the centerpiece.

In addition, Minuteman Press centres can offer their clients Internet-based services such as website design in addition to complete branding solutions which include new logos and images for both print and online usage. Together with the Internet, communication with our clients hasn't been easier. Client portals and secure file transfers make project management quick, easy, and effective.
Cross media marketing is when an advertiser uses multiple types of marketing media and integrates them across multiple media platforms. Examples include having a call to action on a postcard directing the recipient to a unique landing page in order to receive a discount on a product or service, or placing a hashtag on a banner to drive traffic to the company’s social media pages. Minuteman Press owners work with their clients to help them optimize and integrate their marketing strategies.
Our centres start out with two digital printing systems the will be the main production machines within your location. These digital print systems are clean and efficient. Any orders that you receive that cannot be produced in your center will be sent out to one of our vendors. This way you will never have to say no to a customer. Thanks to our vast network of vendors, you will never be limited by the equipment that you have in-house and you will be able to fulfill all of the unique needs of your clients including producing virtually anything you can put a name, image or logo on. This enables you to offer a wide variety of products without having to invest in a large amount of equipment and overhead. As you grow your business you may choose to add addition printing systems in house depending on the requirements of your customers.
The average size of a new Minuteman Press center will usually range from 100 to 150 SQM.
Each Minuteman Press franchise serves local clients in their communities and is an invaluable partner in their business. When doing area research for your location, we look at many factors such as the number of businesses, the business density, the competition in the area and other factors to determine if it’s a viable market for your center.
Since most Minuteman Press customers are other businesses, we recommend operating hours of Monday through Friday in the range of 8:30 am to 5:30 pm.
We will work with you at your pace, whether you are looking to open your business as soon as possible or down the road. We encourage research of our business to determine if this is the right opportunity for you. One reason we like to get to know you and build a relationship with you is because that will help us understand your individual needs and desired timeline for opening your business.
Select areas are available across Canada. To see about a specific location, contact us today!
We believe that the best way to research any franchise is by talking to the owners. Ask them what their experience has been, how the training and support is. You want to make sure that the business you decide to get into fits into your goals and lifestyle and also that the people who you will be working with (the franchisor) are ones who you can work with. Contact our office and we will put you in touch with the local staff in your area that will help you get the answers to these types of questions.

The Difference

What sets us apart from other franchises are:

  • 40-plus years of experience and expertise we are able to offer our owners as the leaders in our industry. We have been rated #1 in category by Entrepreneur 27 times and 16 years in a row, including 2019.
  • Our unique royalty cap equals the opportunity for greater earning potential
  • Ongoing face-to-face support we provide to our owners in their centers
  • The wide variety of products and services we offer businesses along with strong research and development
  • Longevity among the owners: We are a family owned and operated franchisor with over 125 franchises that owned by second-generation owners.
  • Being the largest franchisor in our industry, we have tremendous mass purchasing power that gives us the ability to leverage the best deals on everything from supplies and digital print systems to new vendor partnerships. This enables us to negotiate special deals and discounts with vendors that owners can take full advantage of.
  • We reinvest into our franchise owners and have spent significant time and money into the development of proprietary business management and pricing software. This software, known as FLEX, covers virtually all aspects of managing your business. We specifically designed this software to fit our business model and make it easy and efficient for owners to use.
The continuing support we provide to owners actually sets us apart from other franchisors. Together with 28 regional offices across the globe and committed local representatives providing strong support to franchisees onsite, we've set a system in place that's really intended to help you flourish and grow. Additionally, we also have regional meetings and World Expo that offers significant communications and continuing education on industry trends in addition to our services and products.
Minuteman Press franchise owners possess the exceptional capability to provide a vast array of services and products to companies which need conventional printing as well as services that go beyond ink on paper. Our facilities provide products and services like promotional products, branded clothing, signs, banners, car and truck wraps, site design, advertising consulting, and packaging materials, to mention a couple. Since we can produce anything you can put a name, image or logo on, our owners realize that their customers utilize their Minuteman Press facilities for not merely printing but for assistance with marketing, design, branding and advertising too.

Because we strive to own our franchises turn into a one-stop remedy to satisfy the requirements of their customers, we don't limit the kinds of design, printing, marketing and advertising solutions that our franchise owners are able to offer. Our research and development group continues to discover new services and products to assist owners expand their reach even farther.
Minuteman Press was started by Roy Titus and his son Bob. Today Bob’s son and daughter are working in the business full time as well as his younger brother Gary. Minuteman Press was built on strong family values and those values have resonated into the entire franchise system. Today more than 125 centers are being run by second generation owners.
We have the utmost respect for the men and women of the Canadian Armed Forces and in order to show our appreciation for the sacrifices that they have made we offer special incentive options for Veterans. For new franchise locations, we offer a $10,000 Veterans discount off of the licensing fee. We have found that Veterans who become franchise owners with us are very effective at following the Minuteman Press system, which helps them succeed in business.
People come into the Minuteman Press franchise system with many different goals. Some say that they want to build a business over a five to ten year period then sell it. Some say they want a business that they can pass down to their children. Whatever your goals are we are there to help you achieve them. When it is time to sell the business we will help take care of the advertising and prescreening of potential buyers.

The Financials
If you were to lease your equipment the total investment will range from $100,000 to $150,000. There are third party financing options available to qualified buyers. The initial investment with financing options generally ranges from $30,000-$50,000. You are not required to use our financing.
There are several financing options available both with us as well as third-party options.
Total investment includes virtually everything you need to start your business: area research and site selection for your franchise location; lease negotiations; overseeing and coordination of renovations; standard furniture, fixtures and signage; equipment including digital printing systems; training and onsite setup of your center.
Due to our wide variety of products and services, the earning potential of a Minuteman Press location is unlimited. We have a business with a high net to gross ratio, and during the research phase you will be able to meet with existing franchisees to ask them about their business success. The most successful franchise owners are those who follow the Minuteman Press program closest. There is also a lot of hard work involved in owning your own business, that is what helps make achieving your goals so rewarding.
According to Item 19 in our FDD, the average gross sales of a franchised Minuteman Press center in the United States for 2017 was $593,674.
We have developed a unique royalty incentive program that owners are eligible to participate in. For eligible owners, royalties are 6% of gross monthly sales and are capped at a reasonable monthly sales level. You do not pay any royalties on sales above that level. Because of our capped royalty structure, we are able to put our owners in a position where they can receive far more in value than they pay in royalties.
Anytime you need support or anytime you want help, there is a whole network behind you… When you need them they are right there.
Michael & Lindsey Weber
Enfield, CT & Springfield, MA - Owner Since 2004
Hear about the success of our owners
Request more information about our unique business model

Why Minuteman Press?
Why Minuteman Press?