When it comes to marketing your business, we provide full training and continued local support for all of our marketing programs. After you complete training, the local support team will work together with you onsite to implement effective marketing strategies. Since pretty much every business already needs and uses our products and services, it is not necessary to create the need for them. Because of this, our marketing efforts are centered on generating awareness about all of the different types of products we offer, how we can help business owners grow their business, and building relationships with other business owners. The fact of the matter is that even in today’s digital world, people do business with other people and building trust and relationships is a huge part of what makes our owners successful.
Our proprietary software is also a marketing tool. It will automate your email campaigns to keep your name in front of your clients and make them aware of any monthly specials. The software will also track your marketing efforts so that you can evaluate your campaigns and also contains a variety of other helpful features. Unlike most franchises that have an advertising fee that’s based on a percentage of sales, we feel that it should be up to the owner on how they want to spend their advertising budget to promote their business locally.
We've developed an Internet marketing program, providing participating owners with a tremendous presence online. This program advertises products and services to potential clients when they are looking to buy. It is also designed to get each center's website to the top of internet search results and drive potential clients to our website that have an immediate need for our products and services. We have a fulltime staff that handles the Internet marketing program so all you would have to do I pick an advertising budget and answer the phone when it rings. This is an optional program but the vast majority of our owners take advantage of it.
An integral part of our marketing approach is to make ourselves known and promote our business to other business owners in the community. We will provide you with the tools you need to visit local businesses, consult with business owners on their marketing efforts, and show them how you can make their lives easier while at the same time helping grow their business.
National & Local PR Campaigns
We have a fulltime PR staff that writes about owners' success stories, awards, community involvement, philanthropy efforts & business milestones. We distribute these through PR networks, our award-winning blog and social media platforms to generate awareness and keep our name in front of customers. We also have national campaigns to highlight new marketing initiatives, products, services and more.
Our design committee provides advertising materials to our owners that are accessible through an owner’s only website. This will provide you will all the materials you need to market your business such as email marketing campaigns, postcard series, brochures & product catalogs, monthly specials, digital images, promotional videos and more. In addition, this website has valuable materials from our vendors that showcase products, provide seasonal offerings & offer company specials. These are updated on an ongoing basis.
Networking and community involvement are an important part of building relationships with local business owners. Our owners are active within local business organizations such as the Chamber of Commerce, BNI, Kiwanis and other networking groups. Our owners build trust with their customers and establish long term repeat relationships with them. Another great aspect of our business model is that it allows our owners the opportunity to give back to the communities where they do business. Many of our owners are also active within local charities are able to support causes that are important to them.
My favorite part about this industry is the variety and the people. We get to work across so many different industries it's never a dull moment. We work with manufacturers, bakers, churches and even a company that does custom cranes to repair railroads. I love the relationships that we build with our clients as they grow and evolve their businesses.
Samantha & Brad Wagner
Crystal Lake, IL - Owner Since 2014
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